EventTrack 2026

The Future of Experiential Marketing Starts Here

Welcome to the industry’s most comprehensive benchmark study on experiential marketing. EventTrack 2026 is here—and it’s packed with exclusive insights from over 1,000 Fortune 1000 marketers and event attendees across B-to-C, B-to-B, and trade show sectors.

Presented by Sparks and Event Marketer

EventTrack 2026

The Future of Experiential Marketing Starts Here

57%

on average, of B2B & B2C attendees will increase event attendance.

Experience is the Priority

61%

of consumers are more inclined to purchase after attending a live event.

Impact & ROI Clarity

85%

of B2B attendees feel more educated after attending a live event in person.

Knowledge is Influence

52%

of B2C marketers say content creation is their top investment for their current fiscal year.

Content as Force Multiplier

82%

of brands have already developed or are developing sustainability strategies.

Sustainability is Brand Strategy

Why it Matters.

Whether you're shaping strategy, justifying spend, or refining your measurement stack, EventTrack 2026 delivers the data and context you need to lead with confidence. More than a report—this is your roadmap to smarter, more impactful experiential marketing.

Download the Full Report

At Sparks we don’t just report on data and trends, we help you translate insights into action and unforgettable experiences.

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The Sparks Inside Track

Download the full report and you'll get instant access to the full research report. Then we'll send our curated collection of tools to help you apply Event Track 2026 insights, inform your strategy, and inspire your next move.

Full Research Report (PDF)

Over 50 pages of exclusive data and insights from Fortune 1000 marketers and event attendees.

Executive Summary (2-page overview)

A quick-hit guide to the most important takeaways, trends, and forecasts.

The Stat Pack

A full dataset of top charts and benchmarks to help you build your case for the right event investment in 2026.

Sparks “Insights to Action” Framework

A strategic guide to applying the top trends to your own event portfolio—turning insights into outcomes.

Access to the Sparks Insights Series

Peer-to-peer roundtables with top brand marketers to discuss what’s next in experiential.

Sparks offers full-service experiential marketing solutions that engage audiences for brands who lead, never follow. Combining creative innovation with flawless execution, we create memorable brand experiences that drive customer loyalty and business growth.